How Brands Grow: What Marketers Don't Know
Business Textbook Economics Entrepreneurship Marketing
"How Brands Grow: What Marketers Don't Know" by Byron Sharp is a highly sought-after marketing textbook that challenges conventional wisdom and provides a fresh perspective on brand growth. Published in 2010 by Oxford University Press, this 246-page hardcover book is a must-have for marketers, entrepreneurs, and business professionals looking to gain a deeper understanding of what drives brand success. Sharp, a renowned expert in the field, presents a comprehensive and evidence-based approach to brand growth, debunking common myths and misconceptions that have held marketers back for years.
What sets "How Brands Grow" apart is its data-driven approach, which provides actionable insights and practical strategies for building and sustaining successful brands. Sharp's research is meticulously presented, making the book an invaluable resource for anyone looking to stay ahead of the curve in the rapidly evolving marketing landscape. With its focus on empirical evidence and real-world examples, this book is an essential read for anyone looking to develop a deeper understanding of consumer behavior, brand loyalty, and marketing effectiveness.
In very good condition, this hardcover edition is a rare find for collectors and enthusiasts alike. With its sturdy binding and crisp pages, it is a pleasure to read and own. From a smoke-free home, this book is a valuable addition to any marketing or business library. Whether you're a seasoned professional or just starting out, "How Brands Grow" is a must-read that will challenge your assumptions and inspire new thinking about the art and science of brand growth.
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