Exhibit Yourself: Australia's Trade Built Upon Exhibitions
Australian History Illustrated Reference Trade & Economic History Museum & Exhibition Studies Business Marketing History Antiquarian & Collectible Reference Colonial Commerce
Exhibit Yourself: Australia’s Trade Built Upon Exhibitions is the 2017 illustrated softcover that finally connects the dots between Australia’s world-fair triumphs and the nation’s modern export economy. In 276 pages, historian John Lancaster shows how every glass jar of marmalade, merino fleece and gold-nugget display case staged in 19th- and 20th-century exhibitions became quiet marketing engines that shifted global taste toward “Brand Australia.” Readers discover how the 1851 Crystal Palace, 1879 Sydney Garden Palace and 1988 World Expo Brisbane were not one-off spectacles but strategic trade missions that secured long-term contracts for wool, wheat, wine and mining technology.
What makes this copy special is its textbook-grade production: crisp page blocks, hundreds of period photographs, posters and pavilion plans printed on heavy matte stock, all in very-good condition with no prior owner marks. Because the title was never reprinted, collectors now hunt the 2017 first-and-only edition for its mix of narrative history and reference data—every chapter ends with exhibition statistics, prize lists and biographical side-bars that genealogists and antiques dealers still cite to verify provenance of colonial medals and trade catalogues.
Whether you curate museum displays, trade in Australiana, or simply want a readable, image-rich account of how showmanship built a continent’s commerce, this copy delivers a scarce combination of scholarly depth and coffee-table visual appeal. Keywords: Australia exhibition history, world fair Australia, Australian trade promotion, illustrated Australian history, John Lancaster author, colonial marketing, Expo Brisbane 1988, Sydney Garden Palace.
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