How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don’t Know by Byron Sharp has become the hardcover bible for evidence-based marketing. In 246 crisp pages, the University of South Australia professor dismantles long-held beliefs and shows how brands really scale.
Oxford University Press issued this first-edition textbook in 2010; it remains a fixture on MBA desks and agency shelves. Measuring 9.4 x 6.3 inches and under a pound, it feels solid in the hand without weighing down a briefcase.
Expect a clean, smoke-free copy—no sun-fading, no cracked spine—ready for annotations or gift-giving. Sharp’s plain-language insights into penetration, loyalty, and reach have sparked countless profitable campaigns since release.
Secure this durable hardback and join the ranks of marketers who rely on data, not dogma, to grow brands.
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