How Brands Grow : What Marketers Don't Know
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How Brands Grow: What Marketers Don’t Know by Byron Sharp overturns cherished marketing myths with hard data, showing why reach beats targeting and loyalty programs rarely deliver the sales bump we expect. In 246 crisp pages, this 2010 Oxford University Press hardback distills decades of empirical evidence into practical laws that reveal how brands really grow.
Sharp’s counter-intuitive insights—lighter than most textbooks at just 20 oz—make the book a go-to desk reference for managers, students, and entrepreneurs who want evidence-based strategy rather than fashionable buzzwords. The clean, very-good copy from a smoke-free home arrives ready for margin notes or resale, its durable boards still square and tight.
No inscriptions, remainder marks, or missing pages; just a gently read first edition ready to sharpen your next campaign.
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