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How Brands Grow: What Marketers Don’t Know by Byron Sharp is a leading textbook in the field of marketing and business economics. Published by Oxford University Press in 2018, this hardcover edition offers a clear, research‑based look at why brands succeed and how growth can be measured.
Sharp’s writing combines academic rigor with practical insight, making the 246‑page volume valuable for both students and seasoned marketers. The book’s focus on general marketing principles and evidence‑driven strategies keeps it relevant across industries.
Designed for a business and economics audience, this well‑crafted hardcover is an essential addition to any marketing library, offering concise explanations and actionable concepts that help readers understand brand dynamics without unnecessary jargon.