How Brands Grow: What Marketers Don't Know distills Byron Sharp’s game-changing marketing research into a compact Oxford hardback. Ideal for students, strategists, and entrepreneurs, this 2019 edition lays out evidence-based rules for building big brands that actually sell.
Inside the 246 crisp pages, Sharp challenges long-held beliefs about loyalty, segmentation, and differentiation, replacing them with data-proven growth principles. The result is a fast-reading textbook that belongs on every marketer’s desk.
This copy is in very good shape—pages are clean, bright, and unmarked; binding is tight; no smoke or pet odors. A solid, shelf-ready resource for classrooms, agencies, or personal libraries.