Not by myself

Biography & Memoir Australiana Business & Economics

Not by Myself is Fletcher Jones’s candid 1984 autobiography, tracing how a Depression-era salesman stitched together one of Australia’s most trusted apparel brands. The hardcover memoir drops readers into Ballarat and Warrnambool workshops where community, craft and savvy rural marketing shaped a household name.

Written in engaging, plain-spoken prose, the book blends business case study with local history and motivational grit. Young adults and seasoned professionals alike will value Jones’s insights on ethical enterprise, wartime wool shortages and nation-wide expansion without losing small-town roots.

This vintage WB first edition arrives in solid shape: tight binding, clean pages, no dog-ears, from a smoke-free home. The protected dust jacket shows only minor edge tears, and a neat gift inscription appears on the fly-leaf (not author-signed). At 240 pages it’s a compact, inspiring addition to any Australian biography or fashion-design shelf.