Education & Reference Sport & Recreation Business & Economics
Gym Launch Secrets by entrepreneur Alex Hormozi distills the exact playbook he used to scale his first fitness studio into a multi-million-dollar operation. In this revised and updated edition, Hormozi lays out step-by-step systems for pricing, marketing, and client retention that any gym owner can deploy without outside capital.
Written in plain, energetic English, the 365-page trade paperback blends business economics with fitness industry know-how, making it a go-to reference for setting up a small business or re-energizing an established one. Young adults and seasoned managers alike will find motivation and practical worksheets designed to boost membership sales and lifetime value fast.
The book arrives in very good condition: crisp, unmarked pages, no dog ears, and a solid, tight binding from a smoke-free home. It’s clean enough to gift and sturdy enough for daily desk-side use while you implement Hormozi’s high-impact growth tactics.