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Gym Launch Secrets by Alex Hormozi is a practical non‑fiction guide that reveals how to build and scale a successful fitness business. Drawing on Hormozi’s own experience, the book offers step‑by‑step strategies for attracting clients, optimizing operations, and increasing profitability.
Published in 2019, this trade paperback spans 365 pages of actionable advice aimed at young adults and seasoned entrepreneurs alike. Its clear, no‑fluff style makes complex business concepts accessible to anyone interested in fitness, small‑business growth, or financial success.
The book sits comfortably in the Biographies & True Stories and Business, Economics & Industry sections, blending real‑world case studies with proven marketing tactics. It’s an ideal reference for anyone looking to launch or revamp a gym or related venture.