How Brands Grow: What Marketers Don't Know
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How Brands Grow: What Marketers Don't Know by Byron Sharp offers a data‑driven look at why many marketing strategies fall short and what actually drives brand growth. The book blends research from economics and psychology to give marketers practical insights that challenge conventional wisdom.
Sharp, a professor of marketing science, draws on decades of empirical evidence to explain how consumer behavior works in real markets. Readers will find clear explanations of concepts like mental and physical availability, making the text useful for both students and seasoned professionals.
Published by Oxford University Press in 2018, this hardcover textbook spans 246 pages of concise, well‑organized material. It fits squarely in the Business & Economics shelf, ideal for anyone studying or working in marketing, brand management, or general business strategy.
The copy is in good condition with a tight binding and clean, tidy pages free of writing, highlighting, or dog‑ears. Minor marks are visible on the closed page edge, and the book comes from a smoke‑free home.